Sunday, October 30, 2011

Brand Table concept revolutionizes fast food

NFC (near field communication) is the future. NFC allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters. Many smartphones currently on the market already contain embedded NFC chips that can send encrypted data a short distance ("near field") to a reader located, for instance, next to a retail cash register.(via wikipedia) NFC is utilized in Go Cards, Credit Cards and in the recent Nokia N9 and Nokia's 360 speaker.

Keep reading below for more on this great use of NFC.

By Joseph Volpe via

BrandTable Concept from S_Digital on Vimeo.

Ozzies Down Under who may soon never have to leave the comfort of food court chairs -- if they're packing a Nexus S, that is. Designed as a concept by University of Sydney start-up SDigital, special coaster-like "brand stickers" affixed to eatery "brand tables" would relay fast-food menus to mobile phones via NFC. Hungry, hungry humans would then make their selections, order up and receive a vibrating notification when the food's ready. It's a contactless payment solution not unlike the QkR platform MasterCard demoed for us last month. And given our ever-increasing crawl towards the bleak adult baby form factor of our potential Wall-E futures, we'd say this tech's right around the public release corner. Head on past the break for a video demo of the tukkis-numbing, Foodcourtia tech.

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