Sunday, April 28, 2013

The Decline of Facebook

image and story via couriermail.com.au


Facebook fatigue isn't a new phenomenon. In 2011, millions of users in the US and Europe began deactivating their accounts and there were predictions the same would happen in Australia. AUSTRALIANS are beginning to suffer from "Facebook fatigue" as new data shows almost 400,000 users have drifted away from the social network since December.Figures collated from Facebook's publicly accessible ad tools, used by marketers and developers to determine audience reach, show the network's monthly active Australian users fell from about 11.8 million in December to just over 11.5 million in the past week.
The data collected by social media monitoring firm Social Bakers shows about 115,000 less people are logging on to Facebook each month since the new year, with the network losing about 390,000 active users overall.
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